Tambra Cherie is a famous American radio and television personality, entertainment news correspondent, author, and entrepreneur. She is widely recognized as the Midday Diva on Roberts Broadcasting’s WRBJ 97.7, The Beat of the Capital, and as a prominent cast member of OWN’s reality television series Belle Collective. The Jackson State University graduate has built a successful media career spanning over two decades while inspiring audiences through her motivational work and advocacy for women’s health issues.
Tambra Cherie Wikipedia
| Field | Details |
| Full name | Tambra Cherie |
| Gender | Female |
| Date of birth | September 8, 1979 |
| Age | 46 years old (as of December 2025) |
| Place of birth | Jacksonville, Mississippi, United States |
| Current residence | Jackson, Mississippi, United States |
| Nationality | American |
| Ethnicity | African-American |
| Zodiac sign | Virgo |
| Religion | Christian |
| Sexual orientation | Straight |
| Height | 5 feet 5 inches (165 cm) |
| Weight | Approximately 132 lbs (60 kg) |
| Hair colour | Black |
| Eye colour | Brown |
| Marital status | In a relationship |
| Partner | Demond |
| Children | One daughter |
| Alma mater | Jackson State University (BA in Business Management, 2001; MBA, 2003) |
| Profession | Radio personality, television host, author, entrepreneur, entertainment news correspondent |
| Net worth | Estimated $1 million – $5 million |
Who is Tambra Cherie?
Tambra Cherie is a full-time interactive media personality who has made significant strides in the entertainment industry. She serves as the midday on-air personality for WRBJ 97.7, The Beat of the Capital, where she hosts her show from 10 AM to 2 PM. The media mogul has been in radio broadcasting for over 20 years and has successfully expanded her brand into television, authorship, and entrepreneurship.
Cherie gained national recognition as a cast member on OWN’s Belle Collective, a reality television series that premiered in January 2021. The show follows successful Black female entrepreneurs in Jackson, Mississippi, showcasing their professional achievements and personal lives. She is currently in her fifth season on the show as of 2025.
How old is Tambra Cherie? Age and birthday
Tambra Cherie is 46 years old as of December 2025. She was born on September 8, 1979, in Jacksonville, Mississippi, United States. Her zodiac sign is Virgo, which is known for being analytical, hardworking, and practical.
What is Tambra Cherie’s net worth?
As of 2025, Tambra Cherie’s net worth is estimated to be between $1 million and $5 million. She has built this fortune through her diverse career in media and entertainment. Her primary income sources include her radio hosting position at WRBJ 97.7, television appearances on Belle Collective, entertainment news correspondence work, hosting events and concerts, book sales, and her entrepreneurial ventures including her Favorite Immunity Tea product line.
While her exact salary from Roberts Broadcasting has not been publicly disclosed, experienced radio personalities in major markets typically earn competitive annual salaries. Her television work on OWN’s Belle Collective and guest hosting appearances on shows like Dish Nation have also contributed significantly to her wealth.
Tambra Cherie’s career
Early career beginnings
Tambra Cherie discovered her passion for radio while pursuing her graduate studies at Jackson State University. She started as an intern at a local radio station and immediately fell in love with the medium. During her internship, she explored various aspects of broadcasting and entertainment.
She began working with a local television producer on an entertainment video show where she started hosting and conducting interviews. This opportunity led to another entertainment television show where she covered events, festivals, and parties throughout the region.
Radio broadcasting career
Cherie has been a radio personality for over 20 years. She currently holds the midday time slot at WRBJ 97.7, The Beat of the Capital, in Jackson, Mississippi, where she is affectionately known as the Midday Diva. She hosts her show from 10 AM to 2 PM, entertaining and inspiring listeners with her infectious energy and engaging personality.
Her radio work has earned her significant recognition in the industry. In March 2025, she was featured in Radio Ink Magazine’s “Women to Watch” series, highlighting her contributions to broadcasting and community service. She was also named one of Historically Black’s 6 HBCU Women Graduates to Watch on The Oprah Winfrey Network.
Television hosting and entertainment news
Beyond radio, Tambra has expanded her presence to television hosting and entertainment news correspondence. She has been a guest host on Dish Nation TV, which airs on FOX affiliates, and has also hosted on Lifetime’s popular dance series “Bring It.”
She regularly hosts concerts, music festivals, awards shows, and special events. In September 2024, she co-hosted The Sheen Magazine Awards. In November 2024, she hosted the Red Carpet for the Thurgood Marshall College Fund’s 38th Anniversary Gala in Washington, DC.
Belle Collective reality television
Tambra Cherie joined the cast of Belle Collective when it premiered on OWN (Oprah Winfrey Network) in January 2021. The reality television series follows five successful Black female entrepreneurs in Jackson, Mississippi, highlighting their business ventures, friendships, and personal challenges.
Throughout the show’s five seasons, viewers have watched Tambra navigate her radio career, relationship with partner Demond, and her journey to motherhood. Season 3 documented her fertility struggles and pregnancy, while seasons 4 and 5 have shown her adjusting to life as a new mother while balancing her demanding career.
Authorship and motivational work
Tambra is the author of “Surrounded By Sin, Grounded By Love: 8 Simple Keys to Becoming a Better You,” published in 2019. The motivational book shares various experiences and lessons she has learned throughout her life and career, providing practical guidance for personal growth and development.
The book has been well-received by readers seeking inspiration and encouragement. Tambra frequently discusses the book’s principles on her radio show and at speaking engagements.
Entrepreneurship and advocacy
During the COVID-19 pandemic in 2020, Tambra launched “Tambra Cherie’s Favorite Immunity Tea,” a blend of high-quality herbs aimed at boosting immunity. The product reflects her commitment to wellness and community health.
She is also an active advocate for women’s health issues. Tambra partnered with Congress members to support the Stephanie Tubbs Jones Uterine Fibroid Research & Education Act of 2021, amplifying awareness and education about fibroids and women’s reproductive health. This advocacy work became personal after her own experience with uterine fibroids.
Is Tambra Cherie married? Husband, partner, and relationship status
Tambra Cherie is not married but is in a committed relationship with her longtime partner, Demond. The couple has been together for several years and their relationship has been prominently featured on Belle Collective.
Relationship with Demond
Tambra and Demond’s relationship has experienced several milestones documented on the reality show. During season 2 of Belle Collective, Demond asked Tambra to move in with him during a romantic date. However, Tambra responded by questioning why he wanted her to move in without proposing marriage first.
The couple has been open about navigating relationship challenges, including discussions about marriage, financial planning, and family building. In season 5, which aired in 2025, viewers watched them adjust to parenthood together while working on their communication and financial compatibility with the help of a money coach.
As of December 2025, Tambra and Demond remain together and are co-parenting their daughter.
Does Tambra Cherie have children?
Yes, Tambra Cherie has one daughter with her partner Demond. She welcomed her baby girl in late 2023, becoming a first-time mother in her mid-40s. Her daughter is often referred to as the “mini midday diva” and was dubbed “the first baby Belle” on the Belle Collective show.
Fertility struggles and motherhood journey
Tambra’s path to motherhood was challenging and emotional. She was diagnosed with uterine fibroids that significantly impacted her fertility. Initially told she had four fibroids, doctors discovered and removed 39 fibroids during surgery. The media personality underwent treatment and fertility procedures before successfully becoming pregnant.
Her pregnancy was documented on season 3 of Belle Collective, which aired in 2023. The show captured her excitement, anxiety, and preparations for motherhood. She gave birth to her daughter in late 2023, fulfilling her long-held dream of becoming a mother.
Tambra has been vocal about the challenges of balancing her demanding career with motherhood. In interviews and on Belle Collective season 5, she has discussed the difficulties of managing her radio show, television filming, and caring for her infant daughter. She credits her parents, friends, colleagues, and partner Demond for providing essential support.
Tambra Cherie’s height and weight
Tambra Cherie stands at a height of 5 feet 5 inches (165 cm) tall and weighs approximately 132 pounds (60 kg). She has a slim build with black hair and brown eyes. The television personality maintains her appearance while managing her busy career and responsibilities as a new mother.
Tambra Cherie’s education background
Tambra Cherie is a proud graduate of Jackson State University, a historically black university (HBCU) in Jackson, Mississippi. She earned her Bachelor’s degree in Business Management in 2001, followed by her Master of Business Administration (MBA) in 2003.
Despite her academic achievements in business, Tambra felt called to pursue her passion for media and entertainment. She has often shared that while she initially studied business management and marketing, she knew her true calling was in broadcasting and went back to school to pursue her passion in radio.
Jackson State University holds a special place in her heart, and she remains actively involved with her alma mater. She has served as a Summer Commencement Speaker for Jackson Public Schools and frequently promotes HBCU pride on her social media platforms. In October 2025, she attended Jackson State University’s homecoming celebrations, continuing her tradition of supporting the institution.
Community involvement and recognition
Tambra Cherie is deeply committed to serving her community in Jackson, Mississippi. Throughout her career, she has participated in numerous charitable initiatives and community service projects.
Community service highlights
During Jackson’s water crisis, Tambra and her station team at WRBJ delivered water to residents in need, even bringing it directly to doorsteps. When the city experienced trash pickup delays, she partnered with local businessmen to help collect trash for elderly citizens and neighbors using dump trucks.
She has volunteered at the local Stewpot, preparing and serving meals to homeless individuals. Remarkably, she would leave the radio station during her DJ’s midday mix to volunteer for about 20 minutes before returning for her next break, demonstrating exceptional multitasking and dedication to service.
Her station regularly organizes blood drives, Thanksgiving giveaways, and adopts families for Christmas, with Tambra playing an active role in these initiatives.
Awards and honors
Tambra’s contributions to media and her community have earned her several recognitions. She was presented with the Key to the City of Tupelo, Mississippi, an honor she considers particularly meaningful since she is not from that community. This recognition highlighted her positive impact across multiple Mississippi cities.
She has been featured in multiple magazine profiles, including Bold Journey Magazine, CanvasRebel Magazine, and Voyage ATL Magazine, where she has shared her career journey and insights.
In December 2022, Tambra attended the White House Holiday Reception with President Joe Biden and First Lady Jill Biden, a testament to her growing influence and recognition.
Social media presence
Tambra Cherie maintains an active presence across social media platforms, connecting with fans and listeners regularly.
She has over 41,000 followers on Instagram (@tambracherie) where she posts about her radio work, Belle Collective filming, family life, and community events. On Twitter/X (@tambracherie), she engages with followers and shares updates about her various projects.
She also maintains a Facebook presence with pages “Tambra Cherie” and “TambraCherieOnAir,” where she has thousands of followers. Additionally, she has a YouTube channel (iamtambracherie) where she posts content related to her work and personal brand.
Tambra co-hosts the weekly podcast “There… I Said It” with Gary with the Tea from The Rickey Smiley Morning Show and veteran radio personality Georgia Alfredas. The podcast allows her to discuss entertainment news and hot topics with seasoned industry veterans.
Fast facts about Tambra Cherie
- HBCU pride: She is a proud Jackson State University alumna with both bachelor’s and master’s degrees from the HBCU.
- Career longevity: Tambra has been in radio broadcasting for over 20 years, starting as an intern while in graduate school.
- Known as: She is affectionately called the “Midday Diva” by her listeners and fans.
- Health advocacy: She is an active advocate for uterine fibroid awareness after having 39 fibroids removed during surgery.
- Pandemic entrepreneur: She launched her own immunity tea product line during the COVID-19 pandemic in 2020.
- White House visitor: In December 2022, she attended a White House holiday reception with President Biden and the First Lady.
- Multi-platform personality: She works across radio, television, podcasting, and social media simultaneously.
- Late motherhood: She became a first-time mother in her mid-40s after overcoming significant fertility challenges.
- Reality TV veteran: She has appeared in five seasons of Belle Collective on OWN as of 2025.
- Community servant: She regularly volunteers in her community, including serving meals to homeless individuals during her radio show breaks.
Read more: Who is Lydia Moynihan? Biography, age, net worth, height, career, husband, boyfriend
Wrapping up
Tambra Cherie has established herself as a prominent media personality in Mississippi and beyond. From her roots as a radio intern at Jackson State University to becoming the Midday Diva on 97.7 The Beat and a reality television star on Belle Collective, she has demonstrated remarkable versatility and dedication. Her journey through fertility struggles to motherhood, combined with her community service and advocacy work, has made her an inspiration to many. As of 2025, Tambra continues to balance her thriving career with motherhood while expanding her influence across multiple media platforms.
References
- Radio Ink. “Women to Watch: Tambra Cherie; Roberts Broadcasting.“
- Essence. “Tambra Cherie Of OWN’s ‘Belle Collective’ On Having 39 Fibroids.“
- CanvasRebel Magazine. “Check Out Tambra Cherie’s Story.“
- USA Fibroid Centers. “Tambra Cherie: Facing Fibroids And Finding Motherhood.“
- Mississippi Free Press. “Tambra Cherie”
- Meaww. “Who is Tambra Cherie? Meet ‘Belle Collective’ entrepreneur.“
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