Kalee Rogers is a renowned American social media influencer, entrepreneur, and fitness expert who has built a multi-million dollar empire through authentic content creation and business ventures. She is best known as the founder and CEO of Day 1 Fitness, a fitness apparel brand, and for her significant presence on Instagram and TikTok where she shares lifestyle, beauty, and family content. Kalee is married to Justin Rogers, and together they have four children. The fitness mogul has amassed over 1 million Instagram followers and 940,000 TikTok followers, establishing herself as one of the most influential figures in the wellness and lifestyle space.
Kalee Rogers Wikipedia
| Field | Details |
| Full name | Kalee Rogers |
| Gender | Female |
| Date of birth | March 15, 1991 (some sources indicate September 15, 1991) |
| Age | 33-34 years old (as of December 2025) |
| Place of birth | United States |
| Current residence | Salt Lake City, Utah |
| Nationality | American |
| Ethnicity | Caucasian |
| Zodiac sign | Pisces/Virgo |
| Religion | Christian |
| Sexual orientation | Straight |
| Height | 5 ft 6 in (167-168 cm) |
| Weight | 130 lbs (59 kg) |
| Hair colour | Brown |
| Eye colour | Brown |
| Marital status | Married |
| Spouse | Justin Rogers |
| Children | 4 (Sadie, Jay, Savannah, Stella) |
| Alma mater | Degree in Communications and Marketing |
| Profession | Social media influencer, Entrepreneur, Fitness expert, Brand ambassador |
| Net worth | $3-5 million (estimated) |
Who is Kalee Rogers?
Kalee Rogers is a successful American entrepreneur and social media personality who has transformed her passion for fitness, fashion, and beauty into a thriving business empire. She rose to prominence through her authentic approach to lifestyle content, sharing her journey as a mother, wife, and businesswoman with millions of followers across multiple platforms.
As of December 2025, Kalee operates several business ventures including Day 1 Fitness, her fitness apparel company, and maintains partnerships with major brands. Her content focuses on family life, fitness transformations, fashion hauls, and beauty recommendations, resonating with audiences who appreciate her genuine and relatable personality.
How old is Kalee Rogers? Age and birthday
Kalee Rogers is 33 years old as of December 2025. She was born on March 15, 1991, in the United States. Some sources indicate her birthday as September 15, 1991, though the March date appears more frequently in official profiles. Her zodiac sign is Pisces, reflecting characteristics of creativity and empathy that align with her approach to content creation and business.
What is Kalee Rogers’ net worth?
As of 2025, Kalee Rogers’ net worth is estimated between $3 million and $5 million. Her wealth stems from multiple income streams that showcase her entrepreneurial versatility and business acumen.
Income sources
Kalee built her fortune through a diversified portfolio of revenue streams. Her primary income sources include brand partnerships and sponsored content on Instagram and TikTok, where she commands premium rates due to her engaged audience of over 1 million Instagram followers and 940,000 TikTok followers. She generates substantial revenue through her Day 1 Fitness apparel brand, which she founded and operates as CEO.
Additional income flows from her Amazon Influencer Storefront, where she earns commissions on product recommendations, and her long-standing partnership with Younique Products, which she has represented since March 2017. Kalee also monetizes her content through affiliate marketing, brand ambassadorships with companies like Colgate and Garnier, and digital content creation across multiple platforms.
Kalee Rogers’ career
Early career beginnings
Kalee Rogers began her professional journey with an interest in journalism and storytelling. She earned a degree in Communications and Marketing, which laid the foundation for her future career in digital media. Before achieving fame, Kalee worked as a barista while developing her skills in content creation and social media marketing.
Rise to social media prominence
Kalee’s breakthrough came when she joined Younique Products as a beauty influencer in March 2017. She leveraged social media platforms to share beauty tutorials, product reviews, and lifestyle content that resonated with audiences seeking authentic recommendations. Her genuine approach to product promotion and willingness to share both successes and struggles helped her build a loyal following.
By consistently posting relatable content about motherhood, beauty routines, and fitness journeys, Kalee grew her Instagram presence to over 1 million followers. Her TikTok account similarly gained traction, reaching 940,000 followers through short-form content showcasing her daily life, fashion finds, and fitness tips.
Day 1 Fitness launch
In July 2024, Kalee launched her most ambitious venture yet: Day 1 Fitness, a fitness apparel brand designed to empower women in their wellness journeys. The brand was born from Kalee’s personal fitness transformation, which began in July 2023 when she decided to prioritize her health and wellbeing.
As founder and CEO of Day 1 Fitness, Kalee oversees all aspects of the business, from design to marketing. The brand focuses on creating high-quality, performance-driven activewear that helps women feel confident during workouts. Day 1 Fitness has also established a partnership with Genesis Women’s Shelter & Support, demonstrating Kalee’s commitment to social responsibility.
Brand collaborations and partnerships
Throughout her career, Kalee has partnered with numerous major brands including Colgate, Garnier, and Younique Products. Her Amazon Influencer Storefront has become a significant revenue source, featuring curated product recommendations that her followers trust. She has also authored content about personal development and wellness, further establishing her authority in the lifestyle space.
Is Kalee Rogers married? Husband and relationship status
Yes, Kalee Rogers is married to Justin Rogers. The couple has built a strong partnership that extends beyond their personal relationship, with Justin frequently appearing in Kalee’s social media content and supporting her entrepreneurial ventures.
About Justin Rogers
Justin Rogers is described in various sources as a tech entrepreneur and businessman with an estimated net worth between $3.2 million and $4.5 million from his software company. He maintains a supportive role in Kalee’s business endeavors while managing his own professional pursuits. The couple married in 2019, according to some sources, though the exact wedding date is not publicly confirmed.
Family life and children
Kalee and Justin Rogers have four children together: Sadie, Jay, Savannah, and Stella. Kalee frequently shares family moments on her social media platforms, giving followers glimpses into their daily routines, school mornings, family vacations, and special celebrations. Her content often highlights the joys and challenges of raising four children while managing multiple businesses.
The Rogers family relocated to Salt Lake City, Utah, in 2025, marking a new chapter in their lives. Kalee has been open about this transition, sharing both the excitement of the move and the bittersweet feelings about leaving their previous home.
Kalee Rogers’ height and physical measurements
Kalee Rogers stands 5 feet 6 inches tall (167-168 cm) and weighs approximately 130 pounds (59 kilograms). She maintains her physique through consistent fitness routines and healthy lifestyle habits, which she regularly shares with her followers as part of her content.
Her fitness journey, which began in earnest in July 2023, has been well-documented on her social media platforms. Kalee has been transparent about her struggles with feeling tired and sluggish, and her decision to make positive changes has inspired many of her followers to embark on their own wellness journeys.
Where does Kalee Rogers live?
As of 2025, Kalee Rogers resides in Salt Lake City, Utah, with her husband Justin and their four children. The family relocated to Utah earlier in 2025, a move that Kalee announced on her social media platforms and blog. Prior to the Utah relocation, the Rogers family lived in Ohio, where they had built a custom home.
Kalee Rogers’ education
Kalee Rogers holds a degree in Communications and Marketing, which she obtained before launching her career in digital media and entrepreneurship. Her educational background has proven instrumental in building her personal brand and managing her business ventures. The specific institution she attended has not been widely publicized, though some sources reference connections to Western Governors University.
Fast facts about Kalee Rogers
- Multi-platform influencer: Kalee has over 1 million Instagram followers and 940,000 TikTok followers, with a combined reach of over 10 million likes on TikTok.
- Long-term brand partnership: She has been affiliated with Younique Products since March 2017, representing the beauty brand for over seven years.
- Amazon content creator: Kalee operates a successful Amazon Influencer Storefront, earning commissions through product recommendations and maintaining strong customer engagement.
- Faith-centered lifestyle: She openly shares her Christian faith and incorporates religious values into her family life and business practices.
- Fitness transformation: Kalee underwent a significant personal fitness journey beginning in July 2023, which inspired the creation of Day 1 Fitness.
- Mental health advocate: She regularly discusses the importance of mental health awareness and self-care with her followers.
- Animal welfare supporter: Kalee is passionate about animal welfare and frequently supports related charitable organizations.
- Charitable partnerships: Day 1 Fitness has established a partnership with Genesis Women’s Shelter & Support, contributing to their mission of helping women rebuild their lives.
- Previous journalism background: Before becoming a full-time influencer and entrepreneur, Kalee had aspirations in journalism and storytelling.
- Family-first approach: Despite her business success, Kalee consistently prioritizes her role as a mother and wife, often sharing the challenges of balancing entrepreneurship with family life.
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Wrapping up
Kalee Rogers has established herself as a successful entrepreneur and influential social media personality through authenticity, hard work, and strategic business decisions. From her beginnings as a beauty influencer with Younique Products to founding Day 1 Fitness, she has demonstrated remarkable business acumen and the ability to connect with millions of followers. As of December 2025, Kalee continues to expand her brand while maintaining her focus on family, faith, and empowering women through fitness and lifestyle content. Her estimated net worth of $3-5 million reflects her success across multiple ventures, and her influence in the wellness industry continues to grow.
References
- “Founded & Designed by Kalee Rogers.” Day 1 Fitness.
- “Kalee Rogers – Social media Influencer.” LinkedIn.
- “Kalee Rogers (@kalee_rogers) Instagram.” Instagram.
- “The Changes That I Made During My Fitness Journey.” Kalee Rogers Blog.
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